DAZE RAW is the second line of the DAZE brand, launched in 2024. A more direct and experimental direction, in which clothing is closely tied to music and visual culture.
The project is rooted in electronic music, the industrial scene, punk culture and the underground. Their influence shows not only visually, but in the very approach of DAZE RAW — independence, freedom of self-expression and the chance to do everything on our own terms.
DAZE RAW focuses on functional everyday clothing, silhouettes, materials and graphics. Every element has its place within the project, from the construction of a garment and its details to prints and symbols.
New pieces continue and develop the DAZE RAW aesthetic. Individual ideas can carry over from one drop to the next, changing and taking on new forms.
In 2026 DAZE RAW launched its own music label, DAZE RAW RECORDS. Electronic music has been an important part of the project from the very beginning, so launching a label was its natural continuation. DAZE RAW RECORDS releases artists who are close to us in sound, ideas and approach to music.
Clothing, music and visual culture exist within DAZE RAW as parts of a single project and continue to evolve together.